KalaKriti

Live prototype

The interactive Figma prototype below is the real thing — click through the flow to see how the product works end to end.

Problem identified

Consumers struggle to access genuine, high-quality handcrafted goods directly from traditional Indian weavers. Middlemen dilute authenticity and inflate prices, talented artisans lack reach beyond local markets, and heritage techniques are fading as mass-produced goods dominate.

Challenges faced

Establishing trust in quality and authenticity; educating the market on the cultural significance of handloom and artisan products; and scaling artisan involvement across regions without compromising authenticity.

Hypothesis

A direct artisan-to-consumer marketplace with rich storytelling can command premium prices, grow demand for heritage crafts, and give artisans national and global reach.

Opportunity sizing

Growing demand for handcrafted, sustainable products; a vast Indian artisan base with global appeal; and a niche for out-of-the-box, custom fabric products through the signature 'The Unexplored' section.

Features of the solution

• Direct access to authentic artisan goods — bridging artisans and consumers.
• Wide range across the Handloom Collection and 'The Unexplored' section (fabric-based décor and art).
• Customizable, bespoke creations blending Indian culture with modern design.
• Storytelling through craft — each product carries the artisan's background and regional heritage.

Screens & user journey

Metrics to measure success

• Revenue Growth over time.
• Profit Margins after production and marketing costs.
• CSAT & NPS (Customer Satisfaction & Net Promoter Score).
• Artisan Participation — new artisans and products onboarded.
• AOV (Average Order Value) per customer.

Metrics to monitor

• CAC (Customer Acquisition Cost).
• Website Traffic & Conversion Rate.
• Customer Retention Rate (repeat purchases).
• Product Return Rate (quality/fit issues).
• Inventory Turnover.