DukaanWala
Marketplace for Used Goods
A trusted app for buying and selling used household items — making it easy, affordable, and eco-friendly to furnish a home with pre-loved goods through verified sellers and secure payments.
Live prototype
The interactive Figma prototype below is the real thing — click through the flow to see how the product works end to end.
Problem identified
In developing markets like India, furnishing a home affordably is hard — new retail is expensive, especially for young professionals, students, and budget families. Meanwhile, sellers of used items struggle to find trustworthy, transparent platforms.
Challenges faced
Trust and safety (weak verification on existing platforms); accessibility of listing and buying; limited awareness of the affordability and sustainability benefits; and inconsistent, clunky user experiences.
Hypothesis
A verified, trust-first marketplace with a seamless listing and buying experience can unlock the underserved second-hand domestic-goods market.
Opportunity sizing
A fast-growing Indian second-hand market, rising affordability needs in urban areas, strong sustainability trends, and high smartphone/e-commerce adoption.
Features of the solution
- Verified sellers and buyers — a verification system that builds trust.
- Seamless UX — simple search, filters, listing, and buyer-seller chat.
- Broad product categories — furniture, kitchenware, home décor, and more.
- Delivery assistance — optional logistics for larger items.
Screens & user journey
Metrics to measure success
- GMV (Gross Merchandise Value) — total sales value.
- CAC (Customer Acquisition Cost).
- CLTV (Customer Lifetime Value).
- Repeat Buyer Rate.
- Transaction Success Rate & App Store Ratings.
Metrics to monitor
- Active Users (DAU/MAU).
- Number of Listings.
- Buyer-Seller Interactions.
- Conversion Rate & Average Time to Transaction.
- Churn Rate & Payment Success Rate.